John Paul DeJoria (Co-Founder of Paul Mitchell and Patron), possesses one of the most amazing stories in entrepreneurial history. Now on Forbes’ World’s Billionaires List, it’s hard to fathom that such a brilliant man was living on the streets at a point in time. It’s even harder to believe that homelessness affected him more than once in his life.

At the age of 36, Paul Mitchell and John Paul started “Paul Mitchell” hair product company with $700 in the bank. At the time, they literally slept in their cars and on the streets in order to sell their products door to door in Los Angeles.

And at 65 years old now, it’s hard to believe that John Paul had to do this when he was 36 years old. In 1992, Patron Tequila was spawned and the rest is history. Both of these aforementioned companies now generate over $1 Billion in revenue annually.

Please see the interview below

Start-up lessons from Patron Billionaire John Paul DeJoria